Mid-Year Marketing Check-In: Is Your 2025 Strategy Working?
As the summer heats up, now is the perfect time to cool down and take a thoughtful look at your 2025 marketing strategy. We're halfway through the year, and what you do now can shape your results for the remainder of the year. At The Edge Agency, we believe a strong brand isn't just built at launch, it's refined through reflection, adjustment, and momentum. So, let’s ask the big question: Is your marketing strategy actually working?
Why a Mid-Year Marketing Review Matters
Too often, businesses set annual marketing goals in January and don’t revisit them until December. But the most successful businesses stay agile, checking performance at regular intervals to ensure they're not just moving, but moving in the right direction.
A July check-in allows you to:
Re-align goals with evolving business needs
Capitalize on high-performing channels and pivot away from low-performing ones
Prep for Q4 success while there's still time to execute strategic changes
Key Areas to Evaluate
1. Brand Consistency
Is your messaging consistent across all platforms?
Do your visuals reflect your current brand personality?
Are you using your brand voice confidently and clearly?
2. Content Performance
Which blogs, social posts, emails, or videos have performed best?
Are you producing content that aligns with your audience’s current needs?
What topics have gained traction, and which have fallen flat?
3. Website Effectiveness
Are bounce rates high or conversions low?
Is your site mobile-friendly and fast?
Have you updated any outdated messaging, visuals, or CTAs?
4. Social Media Strategy
Are you seeing steady engagement growth?
Is your content plan still aligned with your goals?
Have you tried new features like Reels, Lives, or Stories?
5. ROI
Are your paid ads bringing in quality leads?
Is your budget allocated strategically across platforms?
Can you optimize creatives or targeting to improve performance?
How The Edge Agency Can Help
We specialize in turning insights into action. Our team can conduct a full mid-year audit of your marketing strategy, identify opportunities for improvement, and help you finish the year strong.
Whether you need a visual refresh, new campaign concepts, or improved SEO performance, we can help ensure your marketing efforts stay aligned with your business goals.
Let’s Refocus, Realign, and Reignite Your Strategy
Don’t let July pass you by. Schedule your mid-year marketing audit with The Edge Agency today and step into Q3 with clarity and confidence.